smartREPORTER is a new Intelligent Marketing module seamlessly integrated with MS Excel that enables users to easily specify and generate complex summary (cross tab) and list reports. smartREPORTER allows users to retrieve data held within the smartSERVER Analytical Data Server (ADS). Reports can be simply formatted using standard MS Excel functionality and distributed and deployed as MS Excel workbooks or as HTML pages.

smartREPORTER offers an affordable answer to marketing KPI reporting. It provides all the functionality required for creating persistent reports, within the widely adopted MS Excel environment, that can be easily deployed across the business. By exploiting the power, speed and flexibility of the smartSERVER ADS and the familiarity of MS Excel, report templates can be easily designed and scheduled. Fully integrated into the Intelligent Marketing solutions,

smartREPORTER and the other available smartFOCUS modules provide the complete answer to delivering consistent, effective & profitable marketing. smartREPORTER is the application that continuously enables marketers to turn learning into profit through the wide deployment of customer & marketing insight.

smartREPORTER has the following features:

• Wizard-driven creation of summary and list reports
• Ability to set-up and display results from cross-tables and queries
• Report formatting options
• Automated report updates
• Ability to execute, publish and distribute reports