smartCAMPAIGNER is a new add-in module for the smartMODELER solution that delivers campaign planning and management functionality enabling users to define marketing campaign process and deploy data selections from smartMODELER easily within structured repeatable marketing campaigns. smartCAMPAIGNER enhances the smartMODELER analysis and visualization functionality by providing the closed loop campaign set-up, management and deployment capability that takes the data selections made in smartMODELER and delivers the file for campaign delivery.

smartCAMPAIGNER offers an affordable technology answer to marketing campaign management requirements providing all the functionality required for executing and automating multiple campaigns through multiple channels. By exploiting the speed and flexibility of the smartSERVER Analytical Data Server (ADS) campaigns can be set up quickly and easily using the intuitive smartMODELER user interface. Fully integrated into the Intelligent Marketing solutions, smartCAMPAIGNER and other available add-ins provide the complete affordable answer to delivering consistent, effective & profitable Intelligent Marketing.

smartCAMPAIGNER features include:

• Administration and Management
• Campaign Definition
• Segment Definition
• Control Groups and Seeds
• Campaign Coding
• Campaign Output
• Results and History
• Forecasting and Evaluation
• Automation