Integrated as one of the smartMARKETERTM solutions, smartMODELER delivers you with the ability to accurately profile and predict your customers delivering improved customer understanding driving Intelligent Marketing and better return on marketing investment.
smartMODELER is an intuitive, powerful and visual data modeling application designed for marketers. It utilizes the data available within smartSERVERTM to deliver sophisticated models through a step by step, wizard driven interface, simplifying modeling for marketers. Using smartMODELER you can confidently create models that predict the future behavior of your customer from the known past behavior. For example likelihood to respond, likelihood to churn or life time value models can be easily designed and delivered using smartMODELER with the results or scores delivered back to smartSERVER, integrating models within the Intelligent Marketing process to deliver more effective marketing activity.
smartMODELER enables you to turn customer information into insight through:
- Engaging in statistical data mining quickly and easily
- Identifying significant relationships in your data across very large marketing databases
- Building and refining propensity models
- Creating discrete and robust multi-variant customer segments
- Better targeting your existing customer base and marketing activity to those customers through life time value models
- Building cross-sell models for new product and prospect targeting
- Delivering robust and usable models enabling marketers to deliver Intelligent Marketing