smartANALYZER is a powerful, fast and easy to use analysis and visualization application fully integrated into the smartMARKETERTM platform designed for marketers.
smartANALYZER harnesses customer, product and transactional data from across the enterprise to create your customer information and turn it into insight. Using smartANALYZER you can create a single customer view to drive customer and marketing campaigns to acquire, retain and grow profitable relationships. The intuitive user interface enables you to follow a ˜train of thought' to continuously develop in-depth knowledge and understanding of your customers.
Integrated as one of the smartMARKETER solutions, smartANALYZER delivers you with the ability to analyze and visualize customer data for improved customer understanding enabling better return on marketing investment.
smartANALYZER enables you to turn customer information into insight through:
- Customer segmentation and profiling
- Cross and up-sell analysis
- Customer profitability and LTV analysis
- Customer KPI (Key performance indicator) Analysis
- Brand, category and product analysis and management
- Loyalty program and customer analysis
- Campaign performance, response and profitability analysis
- Channel and touch-point analysis
- Website and e-channel analysis
- Geo-demographic and spatial analysis