Green Beacon's reputation as CRM consultants provided a logical foundation to extend that vast expertise into the Marketing Automation arena. We came to the realization that CRM tools that provide companies with advanced Sales and Service Automation are excellent for assigning sales and service opportunities/incidents to the appropriate resource and provide the capabilities to track those activities.

However, the majority of CRM tools do not provide marketers with the ability to mine the data with ad-hoc queries plan, run marketing campaigns and report on customer activity across large sets of data - oftentimes in Business-to-Consumer marketing.

To address that need, Green Beacon has developed and implemented a Marketing Automation Practice with a strong team of technical and business consultants who know both the CRM and Marketing Automation environments.

The Marketing Automation team has deep knowledge of what is required to implement Marketing Automation programs based on years of expertise on the B2B side of things with companies like D&B, and on the B2C side of things with major clients in the automotive, publishing and travel industries. The combination of excellent resources and extraordinary tools brings our clients a powerful weapon upon which to build a strong Marketing Automation foundation.