Data analysis helps marketers improve their understanding of customer behavior.
This understanding, in turn, allows marketers to target more accurately and to
align campaigns more closely with the needs, wants, and attitudes of customers
and prospects.
If the key demographics exist, the data analysis process can identify and
profile virtually any customer behavior by these demographic characteristics.
Green Beacon's Data Analysis and Campaign Management service - through proven
data visualization techniques - enables your team to create targeted data sets
for campaigns. The result is an integrated solution between your data and your
other business solutions.
Green Beacon's partner, smartFOCUS, provides a best-of-breed marketing
technology for clients at a more affordable cost then the enterprise market
leaders. SmartFOCUS works the way marketers do, and addresses the following
critical marketing functions:
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Data exploration & analysis, including RFM, Scoring, and Segmentation
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Campaign Execution and Performance Management
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Campaign Result and Data Mining Reporting
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Demographic Data Modeling