Green Beacon Solutions provides Marketing Database Design and Creation services to companies that want a partner to either build the database environment for them - or team with their own development staff in implementation.
The process of creating a centralized Marketing Database has been refined to include four major steps:
- Defining the sources of data (e.g. applications, lists, feeds)
- Cleansing and standardization of the data
- Merging duplication records and the associate transactional data
- Storing the resulting data in a relational Marketing Database
The typical flow of data into the Marketing Database will be as follows:
