Analysis & Campaign Mgt Market  

 

Lower Tier
Products in the Lower tier of the Campaign Management product market typically have the following characteristics
  • Simple campaign management requirements
  • Lower number of campaign needs (<100 campaigns)
  • Simple data analysis capabilities
This tier of the market is dominated, primarily, by products from:
  • DSI (TopDog)
Products in this tier are best suited for companies or individuals that meet the following criteria:
  • Budgets for these solutions are limited
  • Smaller number of users in their Marketing Departments
  • Less sophisticated user requirements
Middle Tier
Products in the Middle Tier typically have the following characteristics
  • Simple management requirements
  • Lower number of campaign needs (between 100 and 1000 campaigns)
  • More complex data analysis capabilities
  • Automated campaign execution options
  • Ad hoc query tools
This tier of the market is dominated, primarily, by products from:
  • Unica
  • smartFOCUS
Products in this tier are best suited for companies or individuals that meet the following criteria:
  • Budgets are not as limited
  • Have more users in their Marketing Departments
  • Have slightly more sophisticated marketing requirements
Upper Tier
Products in the Upper Tier typically have the following characteristics
  • Complex campaign management requirements
  • Large number of campaign needs (>1000 campaigns)
  • Complex data analysis capabilities
  • Automated campaign execution options
  • Ad hoc query tools
This tier of the market is dominated, primarily, by products from:
  • E.phiphany
Products in this tier are best suited for companies or individuals that meet the following criteria:
  • Budgets are not as limited
  • Have larger Marketing Departments
  • Have the most sophisticated marketing requirements