Retail and Commercial Banking
Maximize the value of customer information by sharing it throughout your organization to build new relationships and strengthen existing ones.
As the financial services industry continues to consolidate and expand, banking firms require new and innovative strategies to remain competitive, create growth opportunities, and contribute to the bottom line.
Without a centralized system that provides a single view of your customers, valuable information can be lost:
- Consolidate information from disparate systems and integrate workflows to effectively manage customer interactions
- Identify and manage targeted cross sell and up sell opportunities using analytics to better serve customers
- Evaluate "at risk" customers to turn non-profitable ones into profitable ones
Challenge: The banking industry is undergoing a rapid transformation, and the pace of change has recently accelerated due to economic uncertainty. When this transition ends, the U.S. banking industry will be less fragmented and highly consolidated.
To stay competitive, fragmented regional and community institutions, including credit unions, will have to shift their focus from solely pitching products to establishing themselves as relationship-driven organizations offering targeted products and services from customers in order to differentiate themselves and remain profitable.
Solution: Retail and commercial banks typically use customer relationship management (CRM) systems for prospect and client management functions that are not typically included in standard transactional systems.
Successfully integrating CRM with existing customer platforms - retail banking and account management systems, investment and portfolio management, and mortgage origination solutions – delivers a holistic view of customer interactions which enables banks to offer targeted services. The end-result is that banks are quickly transformed from “product-driven” institutions to customer “relationship-driven” service organizations.
Why Green Beacon Solutions? Green Beacon Solutions has worked in the financial services sector since 2001. Founded by a team of service professionals with years of experience working with leading retail and commercial institutions, we have successfully implemented CRM solutions that enable clients to better manage existing customer interactions and quickly develop prospects into long-term, satisfied customers. Our solutions help banks pinpoint key relationships, manage at-risk customers, improve product cross-selling, leverage referrals, and promote effective targeting of clients with relevant services across business lines.
With offices in Boston MA, New York NY, Houston TX, and Philadelphia PA, Green Beacon Solutions has the expanded reach to deliver expert resources for any customer relationship management (CRM) software solution and managed services opportunity.