Confused about how to evaluate
different products by features and functions?
If so, you are not alone.
Purchasing a Customer Relationship Management solution is different from any other type of IT investment. First, CRM must provide a measurable productivity improvement to the users. Second, users need to know that management uses CRM data for the management of their business. The key to both user productivity and management buy-in is adapting the application to fit an organization's unique business practices - their 'competitive edge' - in the marketplace.
Working with an experienced CRM implementer can make all of the difference. Organizations need to take the time to identify their stakeholders, review their goals and objectives, and define the business processes that should be supported by the solution. Green Beacon works with the key stakeholders in your organization to prioritize requirements and identify what functionality will provide the greatest return on investment.
What makes Green Beacon different is our client-focused, iterative project approach that is supported by our track record of client success. People evolve far more slowly than technology; our iterative project approach reduces overall costs and risks by focusing time, effort, and budget on the functionality that results in the greatest return for the business.
Furthermore, no project is without some challenges. We believe in tacking issues and risks immediately, long before they affect project budget or delivery dates. This approach ensures that our projects stay closely aligned with business objectives, delivers regular project wins - with time for users to embrace new features and functionality, and results in a rapid and substantial return on project investment.
Our Business Strategy workshop helps you define the key business objectives, critical success factors, business processes, and functional requirements for your CRM implementation. Using this baseline, we work with your key project sponsors to prioritize your requirements and develop a Requirements Specification that can be used for evaluating potential solutions.
Product Selection helps your team to evaluate multiple solutions to find the one that fits your organization best. Our team works with your stakeholders to leverage their Business Strategy baseline to develop a Request for Information (RFI) or a Request for Proposal (RFP) process, and to evaluate through demos and vendor responses, which solution is best for your organization.
Finally, our QuickStart Implementation Services are designed to help you get up and running with your CRM solution. Leveraging your prioritized requirements and business strategy, we work with you to develop an implementation plan to addresses your most critical functionality and enables you to start enjoying a return on your investment.