Green Beacon Solutions recognizes the critical differences between tactical and strategic initiatives and how they can affect future enterprise success. The paradigm shift from straight product to customer-centric focus has been driven by a rebirth of the mutual value- concept -that is, how can successful and sustainable relationships be initiated, nourished, and maintained along the customer life cycle?  And while we pride ourselves on designing and implementing current CRM solutions, we also keep an eye to the future evolution of technology and business processes that will enable us to provide middle-market companies with the tools to gain a significant competitive advantage in their industry.

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Customer Relationship Management is typically defined as Contact Management or Sales Force Automation. We define CRM a bit differently - as the set of best practices an organization employs to develop profitable interactions with customers and partners. Ultimately customers don't care if you can run a forecast report, but they do care if you know who they are when they call.

We strongly urge our customers to think about their entire enterprise as they select and implement their specific CRM application. Today's need for contact and sales opportunity management over not so many months transforms into managements need to report on custom productivity across marketing, sales, support, and even financial data. By defining the business needs of your organization, you can ensure that you have selected products that provide enterprise solutions for your business - from portals for your clients to PDA access for field reps to executive dashboards for management.