Lower Middle Market  

CRM Components
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Products in the Lower Tier of the Mid Market typically focus on providing one or two key functional areas, and offer strong configuration - but not customization - options. Lower Mid Market products provide the ability to configure screens and field values, and even implement some workflow management. They do not, however, provide a strong platform for integration with external legacy or custom applications, and do not typically provide a framework for developing custom functionality.


This tier of the market is dominated, primarily, by the following products:

 

  • Microsoft CRM
  • Clientele
  • ACCPAC
  • OnContact
  • Salesforce.com
Products in this tier are best suited for companies that meet the following criteria: 

 

  • You have between 10 and 50 users accessing the system.
  • You are looking for a product that provides generally accepted best practices rather than developing custom business processes.
  • You do not need to integrate with custom or legacy applications.

It may be important to keep in mind that many products in this sector do provide integration with Mid Market ERP solutions.