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Products in the Small Office/Home Office tier of the CRM product market typically focus on the needs of users in one specific functional area, and contain predefined business processes requiring minimal customization.
This tier of the market is dominated, primarily, by the following products:
-
ACT!
-
Goldmine
- Microsoft Outlook
Products in this tier are best suited for companies or individuals that meet the following criteria:
- Have between 1 and 10 users
- Do not need to share data regularly with other users
- Do not have integration requirements with ERP or custom applications
- Have straightforward reporting needs.