Microsoft CRM can help health organizations establish patient relationship management practices and proactive, prevention-focused care.
Everyone deserves opportunities to understand and manage their own healthcare. This is one reason why healthcare organizations are looking at how to leverage customer relationship management (CRM) applications to provide tools and information to their patients to help them better plan for and manage their healthcare interactions, costs, and benefits. Not only do patients want more visibility into their healthcare and services, but healthcare providers need better integration of their administrative and patient interaction systems to coordinate patient care appointments, services, and deliver.
Today more people recognize the value in preventive healthcare services. As governments, employers, payers, and patients increasingly demand more information and preventive services, healthcare organizations will need to be proactive in integrating preventive solutions to their business model. Microsoft Dynamics CRM is an integrated solution with tools and technologies to help healthcare organizations build a culture of prevention and better understanding of health and costs. It also brings strong patient relationships as a corollary benefit.
Key Themes
Improve Community Relations: Targeted outreach campaigns can easily be developed and sent to community members to promote new services and educational offerings. Relationship management tasks and communications with financial donors can be automated to increase efficiency and improve results.
Coordinate the Delivery of Care: Customized workflows can be developed to automate care coordination activities between provider organizations (Ex: Hospital, Clinic, Aged Care, Home Health, Hospice), which can help improve patient outcomes while increasing operational efficiency and reducing costs.
Proactively Manage Chronically Ill Patients: Customized workflows can be developed to automate care coordination activities between provider organizations (Ex: Hospital, Clinic, Aged Care, Home Health, Hospice), which can help improve patient outcomes while increasing operational efficiency and reducing costs.
Increase Patient Satisfaction: By analyzing the performance of routine processes over time (such as admissions, discharges, transfers, and referrals), improvements can be made to eliminate unnecessary steps and increase patient satisfaction.
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